Product & Selling
When your product is quite literally born from your head and hands, it can be tough. Here we’ll explore innovation and routes to market.
My top six predictions for 2022
Ready to set your business up for success this year? Here are six areas to put your energy into.
How to retain your Christmas customers
by team Holly & Co
Transform those who are new to your business this Christmas into lifelong ambassadors of your brand.
Save your favourite articles
On the article page click the star on the top image (when you’re logged in). You will find all your saved articles in your account.
The pros and cons of wholesale
by team Holly & Co
Excited that a big retailer has approached you to wholesale? Here are some considerations
How to run a successful pop-up shop
by ‘They Made This’ & ‘The Pop Up Club’
Why renting out a temporary retail space to showcase your work could benefit your business
Holly's Business Pharmacy
Holly tackles a business topic each week on her Instagram, thanks to Dell TechnologiesFind Out More
Christmas Trends 2021
What to think about to create bestsellers which get you noticed this Christmas and beyond
How to collaborate
with Vinegar & Brown Paper and Jack Laverick Ceramics
Finding the yin to your yang to reach new audiences with exciting new products
Where and how to best sell your products
with Bread & Jam
Finding and choosing the collaborators and stockists that are right for you.
How to know when an idea isn’t working
How to let it go when an idea’s not making an impact, even if you personally love it.
Embracing online and offline retail
‘Clicks and mortar’ is all about building your brand in both the physical and digital realms.
How to price your product
with Charlotte Miller Ceramics
How to evaluate your time, skills, experience and the costs of running a business.
Pricing your product
Holly is joined by Charlotte Miller Ceramics and Squirrel Sisters to delve into the topic of pricing your product. They touch on the importance of charging for your time, the value of craftsmanship and the difference between wholesale and retail.