Campaign Shop Independent

Back for its fourth year, Campaign Shop Independent is a nationwide campaign shining a light on small businesses and all those who have dared to dream and navigate their own journey following their passion. Empowering founders with inspiration and tools to help encourage everyone to shop small and vote with their money this festive season. 

Spearheaded by Holly Tucker MBE, founder of Notonthehighstreet and Holly & Co, and UK Ambassador to Creative Small Businesses, the campaign is supported by NatWest, Three, Dell, Royal Mail and Pinterest.

The marketing kit

This free, downloadable marketing kit is designed to help you connect with your customers, online and offline, and communicate the importance of shopping independently this Christmas and beyond.

The kit contains a library of creative assets combined with expert advice on how best to use them – we’re here to be your extended marketing department!

More of the 2020 campaign

The Independent Awards

Created to showcase and recognise the very best small, creative businesses across the UK!

Vote now

Campaign Trail

We're calling on small businesses to join us in flying the flag across the country.

The latest

Campaign HQ

The Work/Shop has been transformed into our campaign headquarters, where we’re flying the flag for small business!


Join the conversation

Follow Holly on Instagram to stay up to date with the latest campaign activity!


Vote With Your Money

Our online shop stocks over 100 small businesses, with many exclusive collaborations.

Shop now

With thanks to our small business supporters

As a champion of small businesses for nearly 20 years, I have been in awe of the strength, determination, adaptability and resilience that founders have shown this year. It is my greatest honour to lead this campaign and awards to shine a light on this most creative and deserved of communities.

Holly Tucker MBE

Follow the campaign on Holly's Instagram


Sign up to our emails to receive Holly’s favourite small business finds, the latest campaign news and product releases and exclusive offers, straight to your inbox.