What is Colour Friday?
We launched Colour Friday over four years ago to encourage the nation to shop through their values on Black Friday and support small businesses instead. We want to celebrate the wealth of colour and creativity that this talented community brings to the UK. It’s shocking that in 2023, as a nation, we spent…
- £13.3 billion on Black Friday¹ despite the fact that…
- Almost half of UK shoppers said they rarely or never used their Black Friday purchases, almost a third said they regretted buying them² and more than half expressed concerns about the negative environmental impact of overconsumption during the sale period.³
- Plus, 1 in 3 small to medium sized businesses fear closure by the end of 2024⁴ and small businesses generate around £2.4 trillion a year for the UK economy and employ 16.7 million people.⁵
Imagine the difference we could make if we redistributed the £13.3bn we spent with billionaires each Black Friday and supported small businesses instead!
What can you do to help?
SUPPORT COLOUR FRIDAY, SHOW YOUR VALUES
If you’re a founder…
Help us spread the message every year and share the campaign with everyone you know. Keep an eye out before November 2025 to see what we’ll be doing and get your FREE Colour Friday Guide in good time as it’s likely to be full of creative ways to get involved, as well as…
- FREE statistics and assets to use on social
- FREE exclusive artwork to download and distribute
- FREE campaign video to share with your followers
If you’re a customer…
Sign up to our emails, follow us @HollyTucker, share our message with everyone you know and most importantly, swap Black Friday for Colour Friday and shop with small businesses. Whether it's from your local high street or online, spend your money wisely.
Meet 2024's Colour Friday artist
THE CREATOR OF THIS YEAR’S EXCLUSIVE ARTWORK
Every year, we commission new campaign artwork by an exciting artist and in 2024, we were absolutely thrilled to work with the genius Rebecca Strickson. Inspired by the traditional imagery of trade union banners and protest placards, Rebecca’s work explores the power of community and collaboration — which couldn’t be more perfect for what we stand for. Do keep an eye out for her colourful design of our message ‘Bring Joy Shop Small’ and feel free to share it with everyone you know!
Did you see our Colour Friday ad?
FEATURING SOME INCREDIBLE UK FOUNDERS
How could we tell the nation about Colour Friday and encourage as many people as possible to get behind it? With the kind of colourfully creative advert that only we could make (with the help of our community of course)! This was the film we made for small businesses to share with pride.
How founders helped us spread the word
colourful, creative & clever to the core
Sources: 1. Mintel, 2024, 2. Starling Bank, 2023, 3. Mintel, 2024, 4. Novuna, 2024, 5. FSB, 2023