Campaign Shop Independent
Back for its fourth year, Campaign Shop Independent is a nationwide campaign shining a light on small businesses and all those who have dared to dream and navigate their own journey following their passion. Empowering founders with inspiration and tools to help encourage everyone to shop small and vote with their money this festive season.
Spearheaded by Holly Tucker MBE, founder of Notonthehighstreet and Holly & Co, and UK Ambassador to Creative Small Businesses, the campaign is supported by NatWest, Three, Dell, Royal Mail and Pinterest.
The marketing kit
This free, downloadable marketing kit is designed to help you connect with your customers, online and offline, and communicate the importance of shopping independently this Christmas and beyond.
The kit contains a library of creative assets combined with expert advice on how best to use them – we’re here to be your extended marketing department!
More of the 2020 campaign
The Independent Awards
Created to showcase and recognise the very best small, creative businesses across the UK!Vote now
We're calling on small businesses to join us in flying the flag across the country.The latest
The Work/Shop has been transformed into our campaign headquarters, where we’re flying the flag for small business!Visit
Join the conversation
Follow Holly on Instagram to stay up to date with the latest campaign activity!Follow
Vote With Your Money
Our online shop stocks over 100 small businesses, with many exclusive collaborations.Shop now
With thanks to our small business supporters
As a champion of small businesses for nearly 20 years, I have been in awe of the strength, determination, adaptability and resilience that founders have shown this year. It is my greatest honour to lead this campaign and awards to shine a light on this most creative and deserved of communities.
Holly Tucker MBE
Shop our independent collection
A range of products designed to help small businesses declare their independence and for supporters to shout loud and proud!
Thank You For Supporting Our Small Business – ‘Please Queue Here’ Floor Stickers£8.00
‘Support Small Business’ Print£30.00
Independently Owned and Operated Window Sticker£15.00
We are a nation of Shopkeepers£2.80
Be Big Shop Small – Patch£3.00
Proudly Independent Banner£40.00
Campaign Shop Independent Rosettes£6.00
Shop Small Pennant Flag Brooch£6.00