Campaign Shop Independent

In 2020 we took Campaign Shop Independent bigger and farther that ever before. From The Independent Awards and our Small Business Stories series to Holly’s ‘Monday Morning Meet Ups’ and our free marketing kit – we championed and supported small businesses at every turn and encouraged everyone to vote with their money.

Not forgetting our literal flying of the flag, where we joined forces with 100 founders across the country in a rallying cry celebrating the talent, passion, resilience and creativity of the UK’s incredible small independent business owners, proving that together, we are stronger. Make sure you watch the video!

The Independent Awards 2020

The Independent Awards 2020 were the first of their kind, recognising and celebrating small businesses across the UK with a £100,000 prize pot awarded to 13 winners to help them develop and grow their dream! The response from the community was phenomenal and together we shone the light on small businesses when they needed it most. We’re so proud to have hosted these awards with our small business supporters, NatWest, Three, Dell, Royal Mail and Pinterest.

Small Business Stories

In the year that we all had to unexpectedly pivot, we hear first-hand from some of the Holly & Co-mmunity about how they have adapted whilst continuing to do what they love. There are five episodes, all with the most uplifting and enlightening stories!

The Marketing Kit

This free, downloadable marketing kit is designed to help you connect with your customers, online and offline, and communicate the importance of shopping independently. The kit contains a library of creative assets combined with expert advice on how best to use them. Download yours now to get involved!

Campaign coverage across the UK

Campaign Shop Independent travelled the length and breadth of the country to champion small businesses across the UK. For any media enquiries please email pr@holly.co.

With thanks to our small business supporters

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