Campaign Shop Independent

Shopping small isn’t just for Christmas – or a pandemic! Now is the time for us to harness the support for independents that we’ve seen grow over the past year and ensure that it becomes an everyday habit. If every adult in the UK spent £1 a day with small businesses it would add £12billion to local economies.

So, we’re thrilled to introduce Campaign Shop Independent – Summer 2021. During the month-long campaign, leading up to Shop Independent Day on 25th June, we’ll be making lots of noise, getting the message out across the country, and empowering you to do the same.

We’ve also launched a FREE Marketing Kit, which will include everything you need to get involved and be part of the change, and with so much more to come, stay tuned for regular updates. It’s time to tell the world why shopping small is for life!

Are you with us?

With thanks to our small business supporters

CSI 2021 sponsors

The Guerrilla Marketing Pack

We are so excited to reveal that for the first time ever we have 300 packs ready to be shipped to your door, so it’s even easier for you to start spreading the word about shopping small!

See what’s included and how you apply to get your hands on one now. Don’t wait though – once they’re gone, they’re gone!

The Marketing Kit

The brand new Campaign Shop Independent - Summer 2021 FREE Marketing Kit is full of exclusive artwork to help you spread the word on supporting independents.

We're going on tour!

To make sure our mission to support small is heard far and wide, we’re taking our campaign on tour! In a year that’s kept us physically apart, we wanted to celebrate coming together to champion small businesses nationwide. Starting up its engine on Monday 21st June, you’ll see our bright, bold and brilliant campaign bus head out on the road, with Holly at its helm. 

Holly is on a mission to visit 100 independents in 5 days across the UK…

Monday 21 June: London

Tuesday 22 June: Oxford and Cheltenham

Wednesday 23 June: Coventry and Stoke-on-Trent

Thursday 24 June: Manchester and Halifax

Friday 25 June: York and Leeds

Campaign Podcast Mini Series

Each week throughout Campaign Shop Independent - Summer 2021, Holly will be speaking with two small business founders about their experiences and how they feel about supporting small.

Episode One

Chupi Sweetman, founder of jewellery brand Chupi and Laura Wellington, founder of In Good Company.

Listen Now

Episode Two

Nikki, founder of Nikki McWilliams and Lungi Mhlanga, The Treats Club founder.

Listen Now

Episode Three

Coming Thursday 17th June

Episode Four

Coming Thursday 24th June

Dates for your diary

14 June, 2021

IG Live: Campaign Update

Holly will be going live on her Instagram at 10am with two more roving reporters!

17 June, 2021

Campaign Podcast Mini Series

The third episode of our mini series will be released! Holly talks to some inspiring small businesses across the country every week.

21 June, 2021

The tour begins!

Holly will be heading out on the campaign bus to visit 100 independents across the country.

Previous years

This is our very first Campaign Shop Independent – Summer, however we’ve been running Campaign Shop Independent every Christmas for the last 4 years. 

Take a look at what we’ve done in previous campaigns.

With thanks to our small business supporters


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