Products of 2020

Small businesses are chameleon-like in the way they adapt to whatever situation is thrown at them. Being founded from a true passion empowers them with the ability to pivot whilst remaining true to their brand heart. 2020 has been a series of challenges for small businesses to adapt and react to and the Products of 2020 category celebrates those who have not just survived, but thrived!

These businesses captured the mood of a nation, bringing the various challenges of the year to life with creativity.

Please note that you can only vote for one business per category!

The Judges

Bryony Sheridan

Buying Manager, Liberty London

Liberty London is the ultimate emporium for creative product. Bryony heads up the buying team for the celebrated Home department.

Harriet Vine MBE and Rosie Wolfenden MBE

Co-Founders of Tatty Devine

Founded in 1999 in the heart of East London by Harriet and Rose, Tatty Devine has been synonymous with quirky creativity for over 20 years.

The Nominees

Below you will find all of the Products of 2020 nominees and can now to vote for your favourite. Please note that you can only vote for one nominee per category. If you would like to share a direct link to a nominee’s location on this page, use the link icon at the top right of their listing.

Annual Store

The creation and curation of the best designs of the year from independent brands to their own brand products. A focus on design-led, eco-conscious products for the whole family.

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Blushing Cook

Specialising in cakes and sweet treats decorated with edible flowers. Spreading floral and chocolate love through people’s letterboxes with their postal floral brownies.

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Bon Tot

A modern kids’ store, always pushing for new ideas and seeking authenticity at every turn. They constantly look for the most creative way to tell their story.

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Clarkes Closet

Empowering children of colour through their dolls, ensuring self-love and self-acceptance are represented wherever they turn.

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Hattie McGill Embroidery

Badges that raise a smile and add bit of sparkle in a tough and confusing time for all. Hand embroidered in the traditional technique of goldwork with a contemporary twist.

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Hobbs House Bakery

Through a collaboration with a local artist, each week featured a different poet who was celebrated as customers read, shared, contemplated and digested this unique artwork; a feast for all the senses.

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Kemi Telford

Designing fabulous clothes that make women feel alive. Their bold and beautiful clothes empower women to take up their space

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Lisa Macario

Creating treasured pieces, not fast fashion, by embroidering the words that empower you, that show the world who you are, what you love, that tell your story.

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Lots of Lovely Art

Magical art boxes inspired by real artists and full of great materials. Lots of fun creative projects each month that bring a regular experience of art into children’s lives!

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Love Bee Baby

Handmade, family-run organic and environmentally friendly children’s wear brand. Specialising in beautifully printed clothing and accessories so little ones can learn and play comfortably.

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Mapology Guides

Illustrated self-help maps for life’s journey. Playful and thought-provoking, they are designed to educate, entertain, transform and help you build an emotional toolkit.

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Marby and Elm

Bespoke letterpress cards based around risqué humour with a modern aesthetic. These uplifting and heartfelt cards help people feel connected and find some humour in the current situation.

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Mean Mail

Good friends send cards, best friends send Mean Mail. Their lockdown card range was designed for the year that couldn’t get any weirder. 2020. WTF

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Sheepers products are handmade by traditional Polish artisans and feature a traditional design that has passed through generations of the Skowronek family.

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The Clay Club

A DIY home pottery kit with everything you need to get started, delivered straight to your door.

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The Oak & Rope Company

“Lockdown Lessons Learnt” has given a new dimension to our traditional classics during the year when breadwinners have turned breadmakers and a good sense of humour has been a lifesaver.

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The Printer’s Devil

Established in 2008, The Printer’s Devil is a Letterpress workshop based in East London, specialising in original hand-printed wood block prints and Japanese collaborations.

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Twisted Twee

Peddling items of practical lunacy and spreading as much silliness as possible. Lockdown has been an opportunity to maintain daft optimistic glee in the face of global gloom.

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Vinegar and Brown Paper

Ideas etched in glass.

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Young Double

Clothes that say something about who we are, that we can all relate to and feel good wearing, no matter the age.

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With thanks to our small business supporters


Read The Independent Awards 2020 full Terms & Conditions here