Edwina Dunn OBE
DATA SCIENTIST PIONEER & FOUNDER OF THE FEMALE LEAD CAMPAIGN
Discover the fascinating insight behind what really drives customer loyalty. The woman behind the Tesco Clubcard, Edwina Dunn OBE, shares the true magic of data — and the importance of role models and the collective strength of women.
On data, dreams and determination
Why You Will Enjoy This Episode:
- You’ll learn that customer data is about predicting what people are going to do next and how businesses use this information.
- Understand why girls and women need more visible role models and where you can find them.
- Discover how being relevant, timely and understanding their wider world creates genuine loyalty with customers.
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