Greg Hoffman, former CMO of Nike

Greg Hoffman

Nike's Former CMO & Author

Brands that rise above everyone else, “Go way beyond simple observations and assumptions”. These are the wise words of Greg Hoffman, leader of some of history’s most influential ad campaigns. Want to learn how the best brands affect our culture (and how he knows all this)? Tune in.

On emotive storytelling from a true visionary

Why you will enjoy this episode:

  • Greg shares the three key documents all businesses should have when starting.
  • Learn why powerful brands must understand the importance and craft of storytelling to survive.
  • You’ll be fascinated by Greg’s theory on emotional intelligence and building a successful brand.

Other episodes you might enjoy