
Jo Fairley
CO-Founder of Green & Black's
Despite being told the UK consumer ‘will never eat dark chocolate’, pioneer of the fair trade and organic food movement, Jo Fairley launched Green & Black's with the simple premise, that if she loved the product, then others would too. Passionate, positive and truly inspirational.
On pioneering the fair trade movement — LIVE
Why you will enjoy this episode:
- Discover the early stages of the organic movement and how Jo pioneered a new benchmark in quality.
- Whether starting out, growing a brand or you simply adore chocolate – you’ll take away much wisdom.
- It’s a reminder of the benefits of staying true to your moral compass.
Other episodes you might enjoy

On how passion and perfectionism can prevail
Sarah Chapman
FOUNDER OF SKINESIS & SARAH CHAPMAN LONDON
Be the first to know
Sign up to our emails for brand new small business magic and inspiration. And if you create an account, you’ll also get exclusive product drops, discounts and more from Club Holly & Co, too.