Despite being told the UK consumer ‘will never eat dark chocolate’, pioneer of the fair trade and organic food movement, Jo Fairley launched Green & Black's with the simple premise, that if she loved the product, then others would too. Passionate, positive and truly inspirational.
On pioneering the fair trade movement — LIVE
Why you will enjoy this episode:
- Discover the early stages of the organic movement and how Jo pioneered a new benchmark in quality.
- Whether starting out, growing a brand or you simply adore chocolate – you’ll take away much wisdom.
- It’s a reminder of the benefits of staying true to your moral compass.