Jo Fairley, co-founder of Green & Black's, with her partner

Jo Fairley

CO-Founder of Green & Black's

Despite being told the UK consumer ‘will never eat dark chocolate’, pioneer of the fair trade and organic food movement, Jo Fairley launched Green & Black's with the simple premise, that if she loved the product, then others would too. Passionate, positive and truly inspirational.

On pioneering the fair trade movement — LIVE

Why you will enjoy this episode:

  • Discover the early stages of the organic movement and how Jo pioneered a new benchmark in quality.
  • Whether starting out, growing a brand or you simply adore chocolate – you’ll take away much wisdom.
  • It’s a reminder of the benefits of staying true to your moral compass.

Other episodes you might enjoy