Lucy Greenwood & Chris Renwick
If the key to unlocking long-term societal change is with businesses that have purpose, then Lucy & Yak are leading the way. How does the dungaree brand that’s seen exponential growth since 2017 have such a cult following of ethical, socially conscious consumers? Holly Tucker finds out…
On creating a cult brand with a conscience
Why you will enjoy this episode:
- You’ll hear the topical conversation of fast fashion and the power we have as consumers.
- Learn about the manufacturing process and the challenges faced while sourcing factories in India.
- Celebrate the power of a brand to bring together a community of like-minded people.