Rita Clifton CBE
Founder of BrandCap
Meet Rita, the woman who helped create the concept that ‘brand’ is a valuable asset in business and changed advertising forever. Vice Chairman at Saatchi & Saatchi, and CEO and Chairman at Interbrand before co-founding BrandCap, Rita shines a light on what makes a good brand today.
On how to build a strong brand in the digital age
Why you will enjoy this episode:
- You’ll learn how Rita navigated a male-dominated industry to reach the top of her game.
- There are fascinating insights into where some of the biggest brands got it wrong.
- You’ll feel utterly empowered by Rita, her strong female leadership and courage of conviction.
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