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Rita Clifton CBE, co-founder of BrandCap, smiling at the camera in a blue and black striped top.

Rita Clifton CBE

Founder of BrandCap

Meet Rita, the woman who helped create the concept that ‘brand’ is a valuable asset in business and changed advertising forever. Vice Chairman at Saatchi & Saatchi, and CEO and Chairman at Interbrand before co-founding BrandCap, Rita shines a light on what makes a good brand today.

On how to build a strong brand in the digital age

Why you will enjoy this episode:

  • You’ll learn how Rita navigated a male-dominated industry to reach the top of her game.
  • There are fascinating insights into where some of the biggest brands got it wrong.
  • You’ll feel utterly empowered by Rita, her strong female leadership and courage of conviction.

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