Will Butler-Adams is a CEO with a refreshingly down to earth, humorous and purpose driven attitude to building a business. In his 17 years leading the company, Brompton Bikes has grown 15% year on year, but despite its growth, Brompton has fiercely retained its company culture. After taking an unexpected spin around Brompton HQ, Holly & Will sat down to discuss how to build a company with purpose beyond the product, how to lead a team and what defines a great leader. Conversations of Inspiration is brought to you with support from NatWest: visit natwestbusinesshub.com for information, tips and insights to help business owners meet their goals.