Discover Holly Loves:

The ultimate small business directory

Our recent independent research shows that 90% of the people polled care about supporting small businesses this Christmas, which is wonderful. However it also revealed that many of you would be more encouraged to do so if you knew where to find them — so I’m here to help. This directory showcases a mix of winners and Nominees from last year’s and this year’s Independent Awards, and so is a comprehensive list of some of the best in the business. I do hope you’ll join me in supporting the talented independents you’ll find within it. They need us more than ever this Christmas. What a treat it was to bring this collection to life – I hope you enjoy it!


As well as all the incredible businesses above, we’re lucky enough to stock lots of independent finds in our shop, too...

Half Penny Purse


Passion & Purpose Key Necklace


Kintsugi Candle


Do What You Love, Love What You Do Book Signed Copy


Are you a small business?

If so, there are lots of wonderful ways to get involved in our campaign and help spread the word about the importance of shopping small. Tap below to find out more.

With thanks to our passionate small business supporters

CSI 2021 sponsors