‘Is this the happiest we can be?’

With two young children and over 20 years of experience, each in the world of branding and graphic design, these were the thoughts Caroline and I had swirling around our heads during the summer of 2020.

At the time, I juggled AoPP with working for a creative consultancy, and Caroline juggled AoPP with home-schooling our kids — remember lockdown life? For both of us, work had always been more than just earning a living. And the pandemic suddenly put a magnifying glass on our lives.

Back then, AoPP was just a creative outlet, a side hustle, but it was whispering in my ear constantly. So, that summer, we took the plunge and decided to turn AoPP into a full-time gig

Since then, we’ve created collections for brands such as Emilio Pucci, Dior, Mira Mikati, Koibird and Jimmy Choo. And we have worked with some of the world’s most exciting artists like Javier Calleja, Yayoi Kusama, Malika Favre and many others.

But we don’t plan to take over the world.

We also want to pick up our kids from school, be present in our lives and enjoy the valuable time we have. And, of course, play a little ping pong! So, our business goals sit firmly within our family goals, too.

We’re proud of where we’ve got to and how we got here. And as part of this journey, we have a strong focus on supporting good causes. So far, we have raised over £30k for various charities.