boy wonder founder designing the collection

Boy Wonder

ashby de la zouch, leicestershire

Boy Wonder is a boy’s fashion brand that is playful and positive, where boys can enjoy fashion as much as girls. Created by a mum and son who wouldn’t settle for boring boy’s fashion and wanted to create a kinder product that would make people smile. With certified organic cotton and chemical-free prints parents can feel happy knowing they are safe and earth-friendly.

The story behind the business
Meet Boy wonder

As a trained fashion designer I had always wanted to start my own fashion business and after living in Sweden for a year I was inspired by their bright, stereotype-free designs. After coming back to the UK I was frustrated at the lack of choice in boys clothing for my young son which revealed a potential gap in the market. Boy Wonder came about from that desire to clothe my son in unique designs that are ethical and sustainable. I believed I could create a greener and kinder boys fashion brand inspired by the Scandinavian fashion brand’s designs mixed with some quirky British humour. I grew up in an area in the Midlands that is rich in textile history and saw all this industry disappear as many companies went offshore. For this reason, I always wanted to make in the UK to retain skills and give back to the local economy.

Our textile scraps are used by a charity that makes sanitary products for girls in Ghana and has adapted samples for disabled children. We collect used clothing for Sharewear UK which works to alleviate clothing poverty and we also plant trees to reduce our impact.

founder Credentials

  • Female Founded Business
  • Socially Positive
boy wonder founder


21 Lower Packington Road

Ashby de la Zouch


LE65 1GD

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