Design Smith Studio
swannington, norfolk
Design Smith is the creative partnership of Jude and Tina, based in Norfolk.
Jude is the illustrator, drawing inspiration from vintage design, everyday objects, and popular culture to create distinctive greeting cards, limited-edition prints, paper goods, and tea towels brimming with character and nostalgia. Her bold designs and expressive mark-making breathe life into the everyday, celebrating its quiet beauty and timeless appeal.
Tina is the planner, organiser, and logistical mastermind who keeps everything running seamlessly behind the scenes. Together, they balance creativity and precision to craft meaningful pieces that spark connection, stir memories, and bring a little joy to everyday life.
Proudly independent
A few favourite PIECEs
We’re Jude and Tina, the duo behind Design Smith. Together we create illustrated prints, cards and paper goods that celebrate design, colour and nostalgia.
Neither of us followed a straightforward path into creativity — Jude first worked in horticulture and IT before earning a first-class design degree, while Tina built her career in a different field altogether. After years of running Design Smith as a side business, we both decided to make the leap: Jude left her job in September 2024, and Tina followed in March 2025.
Leaving our jobs in our mid-50s to pursue Design Smith full time has been the best decision we’ve ever made. We love being self-employed, working side by side, and dedicating our energy to a business we’ve built from the ground up.
founder Credentials
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Please visit holly.co/customerservice for any return queries.
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