East London Parasol Co.

South east england

Launched in 2015, we have been making beautiful parasols for a decade.

Whilst living in Kerala, southern India, Lucy saw decorative parasols used in religious celebrations. Inspired by the riotous colours she bought her own to celebrate under, little knowing this would lead to a business. On her return to London she continued to celebrate under her parasols and soon no occasion was complete without one.

The story behind the business
Meet East London Parasol Co.

I have now been going to India for 28 years and spent a decade of summers at festivals, I’ve been incredibly lucky to spend time in these colourful, beautiful and creative places which have really influenced my taste and style.

My aim was to make something full of joy which would put a smile on people’s faces and make them feel fabulous. I wanted to inspire people to embrace colour and theatricality. And what is more cheerful and fabulous than a flamboyant sun parasol?

I work closely with artisans in the UK, Bali and Jaipur. We work together in person sampling, working on the production and quality checking. The relationships I’ve developed with my suppliers have become a joy, they know my friends and have met my parents and I know their families too. It’s become a partnership and they’re incredibly proud of what we create together.

Our parasol canopies are screen printed in Rajasthan, India. Its a traditional printing technique which is laborious but produces beautiful results and rich patterns which machines can't match.

Our frames are made by expert carpenters using ash wood and our own designs of brass fittings and pulley system. Each of our parasols is lovingly assembled to order here in the UK.

founder Credentials

  • Female Founded Business

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