I have studied multiple disciplines throughout my education, but was always drawn towards fashion in one form or another. Eventually, I ended up studying contemporary jewellery and accessory design at The School of Jewellery in Birmingham's famous jewellery quarter. Unfortunately, even though i graduated with flying colours, it was during the thick of the pandemic. I had lost all motivation for creating, and ended up training and working as a florist instead. Floristry is still very much my day job, and a passion i hold dearly, but during the summer of 2022, the studio started calling, (loudly!), and then, as of around October that same year, I inevitably launched George Frederick! I am currently a one man band, and so everything you see is made by yours truly.