Hiro + Wolf


Inspired by a friendship between a Shiba Inu named Hiro and a rescue Terrier named Wolf. Hiro + Wolf has been innovating comfortable and stylish accessories for cats, dogs (and their hoomans!) for a decade.

Founded by accessories designer Amy Fleuriot-Reade and craft development expert Bee Friedmann. Hiro + Wolf's co-founders first met in 2011 while walking their dogs in London Fields Park in Hackney, London.

With a focus on fun, original designs, everything is handmade in the UK by their all-female team.

The story behind the business
Meet Hiro and Wolf

Accessories designer Amy Fleuriot-Reade and animal lover Bee Friedmann met in 2010 while walking their dogs (Hiro and Wolf!) in London Fields Park in Hackney, London. They quickly discovered a common love for design, animals, and sustainability. Realising there was nothing on the market that appealed to their passion for colour and design, they spent the next 12 months creating the first ever Hiro + Wolf collection at Amy’s sewing machine and named the brand after their two beloved dogs who brought them together. Hiro + Wolf officially launched in the Summer of 2013 with a collection of vibrant, British-made products for pets.

Fabrics for Hiro + Wolf’s colourful collection of pet accessories are either designed in-house and hand illustrated by Amy before being printed in the U.K. or ethically sourced by Bee during her adventures around her home continent, Africa. Some of our colourful original collections include designs inspired by The Wizard of Oz and New York, as well as a collaborative collection with our sister brand AARVEN inspired by African prints.

Now an internationally recognised brand, Hiro + Wolf collections are sold in stores worldwide. Hiro + Wolf have achieved significant media attention with features in national publications including Elle Decoration, Living etc. and GQ Magazine. In addition to Hiro + Wolf, Amy and Bee have curated a unique shopping destination for people and their pets. Situated on King Street in Margate’s historic Old Town, 'AARVEN' stocks the full range of Hiro + Wolf accessories alongside their much loved collection of jewellery (formerly also under the Hiro + Wolf brand), homeware and gifts all hand made across India, Africa and the U.K., to Fair Trade standards.

founder Credentials

  • 60s Plus Founder
  • Female Founded Business
  • Socially Positive



34 King Street




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