Jo Laing

chipping norton, oxfordshire

I'm an independent artist and illustrator, and I have enjoyed many years designing stand-out event creative and producing luxury paper goods.

However my recent foray into hand-crafted ceramics has fast become the beating heart of my business and I am so excited to expand this exciting collection.

When I'm not working, I spend my time trying to defuse the glorious chaos caused by my young twin girls.

The story behind the business
Meet Jo Laing

After keeping a tiny Italian ceramic matchbox in my memory box for over 20 years, Jo set out on a mission to design and make her own. The creative journey took her to the potteries in Stoke-on-Trent where she began sampling different designs with the exceptionally skilled team. A year later, the tarot inspired collection was born.

The limited edition designs have been meticulously made by hand, and each unique box is signed and numbered. The biggest challenge is keeping up with demand, as they tend to fly out as soon as they arrive. The first collection sold out in under 8 minutes!

Jo hopes that this box forms part of your everyday treasure and brings you joy for many years to come.

founder Credentials

  • Female Founded Business


Bicester Road



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