I launched the business in September 2020, a friend of mine had gifted me flashcards a year before that I felt wouldn't be a resource that would represent my son, so I decided to create my own and that's where Little Omo was birthed. I launched with just two products and my aim was to create products where children of colour felt represented and all children could learn about diversity, culture, religion and more through play.

Since the launch, the business has grown a great community, we are stocked in Selfridges, Disneyland California and have had fantastic press coverage from This Morning, Forbes, BBC News, Elle, Toy News and more.

The goal is to create toys and learning resources for the current and next generation that will continue to allow them to develop, grow and learn more with our products.