A photo of designer Louise Mulgrew sat at her desk in her art studio smiling facing the camera. Behind her is a noticeboard of her paintings and illustrations and her desk full of gouache paints and art materials.

Louise Mulgrew

Brighton, East Sussex

Hi! I’m Louise, founder, illustrator and animal-lover at Louise Mulgrew.

We create joyful, illustrated greetings cards featuring lots of fluffy and feathery friends and the odd rainbow or three with the mission of spreading happiness and cultivating thoughtful human connection through the simple gift of a handwritten card.

I hope our cards help you to say what you can’t find words for, capture your special relationships, and make you, and those you love, smile.

The story behind the business
Meet Louise Mulgrew

My business journey began with a visit to the Sheldrick Wildlife Trust elephant orphanage in Nairobi whilst I was at uni studying Illustration, back in 2012. I’d always been an animal lover, but that trip was my inspiration to start painting animals for the very first time. After uni I continued to grow my portfolio of animal illustrations whilst saving up for my first trade show, Spring Fair, in 2016.

Since then, our team has grown to my lucky number (seven), and we proudly donate 2% of our turnover to wildlife charities, including The Sheldrick Wildlife Trust (a real full circle moment!) and Rewilding Britain, and have planted 500,000 trees in partnership with Eden Reforestation Projects.

Our cards are all produced locally, working with other UK-based small businesses as our suppliers and fulfilment partners and we are entirely plastic-free.

A lot of love goes into creating each card, and we hope they help you connect to your special people, one little piece of snail mail at a time.

founder Credentials

  • Female Founded Business
  • Socially Positive
A flat lay photos of Louise Mulgrew's mini size greetings cards, scattered across a neutral pink background. The greetings cards feature colourful gouache motifs with a white background. Illustrations include love birds, a lobster couple, a lucky cat, a bunch of flowers, a rainbow and smiling suns.

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