Founder Natalie creates a world of wonder through hand drawn Mifkins children’s characters and designs that break stereotypes and promote empathetic messages for the youngest generation.

You’ll discover award-winning designs that challenge traditional roles in fairy stories, diverse worlds full of imagination and confidence building characters that create belonging.

You may meet a princess riding a dragon, a little boy fairy or gender-neutral astronauts on your Mifkins journey! Mifkins is proud to challenge normative tropes seen in celebrations and milestone markers throughout childhood.