Lana & her dog Sumo sitting in front of her Chainstitch Machine in her workspace, surrounded by books, plants, pictures & dog sculptures

Moonlight Motel

Waltham forest, london

Chainstitch Embroidery & Personalised Accessories stitched with care. Cursive embroidered lettering for all! Moonlight Motel is a London-based independent brand founded by artist and designer Lana Hughes, alongside her sidekick Sumo the Doxiepoo - Sausage dog/Poodle mix, in case you're wondering!

The story behind the business
Meet Moonlight Motel

Starting out as a Graphic Designer in 2010, with a love of all things Lettering & Typography… & fast forward all the way to 2020 (or as we know it – lockdown, sigh!) when not only had this curiosity, that & a whole load of newfound time, lead to Lana discovering the art of Chainstitch Embroidery. A truly unique and handmade technique, where no two pieces are exactly alike. Which is exactly what makes each piece extra special.

Lana founded Moonlight Motel to celebrate this fine craft and to keep the vintage embroidery method alive, to create high-quality, beautiful cursive lettering and customisations that are accessible to everyone.

founder Credentials

  • Female Founded Business

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