Hi, I'm Alex, owner, creator and maker of Mr Wolf Kids.

My love of kids wear started in 1999 after graduating in Fashion Design with Technology at Manchester University, I then started my fashion career designing kid's wear at French Connection. After over a decade designing for various high street brands I then fell into teaching and became a fashion lecturer. After having two children I rekindled my love for children's wear and started to dabble with ideas using my own creative and imaginative children as my inspiration. In 2015 my third 'baby' Mr Wolf Kids was born, and I've never looked back! The fun playful patterns and bright colours are my inspiration, using the softest cotton jersey fabrics and a sustainable digital printing system Mr Wolf can be both stylish and affordable but also maintaining a conscious core.

Our bright bold patterns are for the brave and adventurous and our Positivitees are about celebrating kids individual characteristics, embracing the weird and wonderful, the fun and fabulous and the deliberately different and unique!

x