Penny Grace Knitwear Founder, Helen, with her two daughters Penny and Grace

Penny Grace Knitwear

Ealing, London

Hi, I’m Helen (not actually Penny or Grace!). I named my small business after my two daughters who are the driving force behind everything I do.

I am a female founded independent business, making luxury knitwear from my home studio in West London, using 100% Lambswool spun in the UK. Penny Grace Knitwear is a design-led, slow fashion brand creating fun, colourful and beautifully knitted accessories. Designs include wristwarmers, snoods, scarfs and beanie hats.

The story behind the business
Meet helen

I founded Penny Grace Knitwear in 2022, after two years of highs and very low lows.

The loss of my parents unexpectedly during the 2020 lockdowns makes you look at life very differently. It was while at my parent’s house that I found my knitting machine from my studies and past career as a knitwear designer. I studied textile design at Chelsea College of Art and Fashion Knitwear at the Royal College of Art. However recently I was managing a group of restaurants, and faced redundancy during covid restrictions.

It felt like a sign. Despite the years gone by disused and gathering dust, my Mum had kept my machine, perhaps knowing that I might want to use it again.

Fast forward 12 months, a second child was born, I turned 40 and I made the decision to not return to work. Instead to make a leap of faith, and start my own knitted accessories business.

Helen x

founder Credentials

  • Female Founded Business

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