Care of our planet and environment is integral to Pri Pri's production. We use materials that already exist, sourcing pre loved saris through my own personal contacts or the markets of Mumbai. Saris that are both beautiful and easy to work with are selected. These are then carefully checked for quality and thoroughly cleaned. Once chosen, I set to work designing these fabrics into colourful new creations.

But we don't just reuse old saris. We aim to avoid waste so every piece of fabric is retained to be reused into further products. Even the smallest of scraps are cut and made into our beautiful wreaths.

Our values to contributing towards a circular economy run through our production. All packaging is also recyclable and we aim to minimise our carbon footprint through all processes.

Change that is meaningful and long-term can only come about with long-term vision. This is why Pri Pri are partnered with Animedh Charitable Trust who are an amazing charity based in India.

Their goal is to help underprivileged women by arming them with valuable skills, including sewing. So Pri Pri sends designs for accessories and the women in the programme create these items using offcuts. These are then sold through Pri Pri. The women who made them become qualified and are helped into skilled jobs through Animedh’s wonderful programme.