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Pure White Lines
London
Always evolving, combining the best of the past with carefully curated new decor, Matt and Jules Goss have created a unique home interiors shopping destination.
Proudly independent
A few favourite PIECEs
The story behind the business
Meet Pure White Lines
Since 2012, founder, Matt has sourced antique and vintage items across Europe and beyond. This continues today with the addition of our growing collections of mid-century and 19th-century inspired decor.
Our collections grace the homes of our discerning clients world-wide. Alongside our retail clients, we work with many of the UK and Europe’s best interior designers who have sourced pieces from us for their residential and commercial projects.
The Pure White Lines team, which includes co-director, Juliet Owen, a professionally trained interior designer, have worked on a variety of projects.
founder Credentials
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