Simply Delicious Cake Co
Shropshire
Home for The Simply Delicious Cake Co is amongst the gentle rolling hills of South Shropshire, just a few miles from Ludlow. The cakes started as an offshoot of Milly’s catering business, baked in the farmhouse kitchen and sold at various food festivals.
By 2002 the cakes were in full swing and sales began to grow. Before long we had grown out of our home kitchen and started converting redundant outbuildings and stables outside our back door, where the bakery still remains today.
All the cakes are handmade to our own traditional recipes, then baked in small batches, so that production can be personally supervised by Milly. Where possible, we source ingredients locally – free range eggs from the farm over the hill behind us and English butter.
Presentation is a big thing for us too. Our cake packaging is contemporary in design and we strive for the highest standard, whether the cake is eaten at home, or given away as a present. All our mail order cakes are sent out in the post in a gorgeous gift box, with our eye catching branding. And very importantly all our packaging is recyclable.
Proudly independent
A few favourite PIECEs
Our range covers a wide selection of Christmas cakes, Easter cakes and personalised Birthday cakes. In addition we bake an array of loaf cakes which includes a good choice of gluten free. We have recently added a scrumptious range of Brownies and Tiffin that are shipped in letterbox friendly packaging.
The best bit is our staff - all drawn from the local rural farming community, it’s a busy hard working bakery. But the cakes are made with a lot of fun and laughter too. The girls have their own work station at which they mix by hand, bake and decorate their own batches. This gives them ownership of their cakes and a pride in what they make.
Above all this is a family business. Milly’s husband Archie joined in 2005. Apart from the husband and wife team, we have mothers and daughters, father and son’s, sisters, Uncle Tom Cobley and all. Archie is now responsible for running the office, marketing and product development leaving Milly to concentrate on the production and sourcing the best ingredients.
After 22 years there is no time to put our feet up - but hopefully one day there will be a chance to have a cup of tea and a slice of cake.
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Returns
Please visit holly.co/customerservice for any return queries