The Unraveling Shop Storefront Image, Dominique Saag small business owner, Sustainable handmade homeware business founder

The Unraveling

Edinburgh, Scotland

Hi, I'm Dominique the creator behind The Unraveling, my sustainable homeware brand. Never happier than when I'm surrounded by plants or immersed in a crochet project, I am passionately influenced by the natural world. I strive to inspire a peaceful, slow lifestyle with my designs, encouraging nature into your home in a hollistic way. Using sustainable materials, my aim is to evoke a sense of calm within our frantic day to day lives and create space for you to retreat and relax in.

The story behind the business
Meet The Unraveling

Evolving from my love of organic forms and the mindful process of crochet, The Unraveling came to life in 2020. Drawing on skills from my diverse creative background, including Floristry and Fashion Design, I sought to create mindful designs to evoke a slow lifestyle. Crochet has always been my favoured discipline due to it's organic qualities, enabling me to work in a fluid way. The mindful process allows for designs to be stripped back and reworked, developing naturally and reducing waste. Being extremely conscious of our environment, I choose to work with biodegradable and sustainable fibres, largely jute and recycled cotton. Jute, for example, is fast growing, requiring only rainfall and zero pesticides to grow. When I'm not crocheting, you'll find me looking after my daughter and indoor jungle. Both of which are growing by the day! Dominique x

founder Credentials

  • Female Founded Business
  • Neurodivergent Business


The Unraveling, 54 Restalrig Road, Edinburgh EH6 8BL

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