Join Colour Friday on 29th November
THIS BLACK FRIDAY, BRING JOY, SHOP SMALL
It’s shocking that last year, as a nation, we spent…
- £13.3 billion on Black Friday¹ despite the fact that…
- Almost half of UK shoppers said they rarely or never used their Black Friday purchases, almost a third said they regretted buying them² and more than half expressed concerns about the negative environmental impact of overconsumption during the sale period.³
- Plus, 1 in 3 small to medium sized businesses fear closure by the end of 2024⁴ and small businesses generate around £2.4 trillion a year for the UK economy and employ 16.7 million people.⁵
Imagine the difference we could make if we redistributed the £13.3bn we spent on Black Friday to small businesses instead! Help us celebrate the colour and creativity small businesses bring to the UK.
How can you get involved?
SUPPORT COLOUR FRIDAY, SHOW YOUR VALUES
If you’re a founder…
We launched Colour Friday four years ago to encourage the nation to shop through their values and support small businesses. This year, we need to shout this message louder than ever. Will you join us? Let us help you give your business the boost it needs at the busiest time of the year. We’re giving away a FREE Colour Friday Guide which contains…
- FREE statistics and assets to use on social
- FREE exclusive artwork to download and distribute
- FREE ideas of creative ways to get involved, spread joy & more
If you’re a customer…
Sign up to our weekly emails, follow us @HollyTucker, share our message with everyone you know and most importantly, shop with small businesses this Black Friday. Whether it’s from your local high street or online, spend your money wisely.
Founders, want to become a Colour Friday Champion?
HELP US SPREAD COLOUR FAR AND WIDE
We're looking for community-spirited founders to get in touch to help spread the word about this year’s campaign. The most creative applicants will be rewarded with a FREE exclusive, limited edition Rebecca Strickson print to proudly display in your shop, studio or window — as well as colourful stickers to adorn your Christmas parcels and more — but you’ll need to hurry as supplies are limited!
Meet this year’s Colour Friday artist
THE CREATOR OF THIS YEAR’S EXCLUSIVE ARTWORK
Every year, we commission new campaign artwork by an exciting artist and this year, we’re absolutely thrilled to be working with the genius Rebecca Strickson. Inspired by the traditional imagery of trade union banners and protest placards, Rebecca’s work explores the power of community and collaboration — which couldn’t be more perfect for what we stand for. Do keep an eye out for her colourful design of our message ‘Bring Joy Shop Small’ and share it with everyone you know!
How UK makers spread colour in 2023
WHAT COULD YOU CREATE THIS YEAR?
Sources: 1. Mintel, 2024, 2. Starling Bank, 2023, 3. Mintel, 2024, 4. Novuna, 2024, 5. FSB, 2023