On navigating the juggle to build a brand
Rochelle Humes
Singer, Presenter & Founder Of My Little Coco
Charlie Bigham
Founder of Charlie Bigham’s
Why do people like Charlie Bigham so much? Because he took the humble ready meal, added pure love (and only fresh ingredients), and completely reinvented it. He also shunned ‘the way things were always done’, and focused on how they ‘should be done’ instead… with satisfying results.
On making ready meals marvellous
Why you will enjoy this episode:
- You’ll learn how Charlie created a brand that reimagined an entire industry.
- Discover how he conducts his market research (so simple, yet utterly brilliant!).
- Understand how his ingenious food production campus in Somerset is helping to tackle food poverty in the UK.
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