On changing the world through sustainable fashion
Founder of All Saints & Stuart Trevor
Stuart Trevor
Jenny Packham
Designer & Founder of Jenny Packham
With a brand that has redefined bridalwear, Jenny Packham’s designs have graced red carpets, and been worn by the most iconic women of our time. Jenny says it’s vital to let creativity channel through you as a founder but, “You can’t make a science out of it”. Listen to find out why.
On why you can’t make a science out of creativity
Why you will enjoy this episode:
- You’ll learn why Jenny believes that ‘detail’ is so intrinsic in business.
- Discover why it’s imperative to connect with consumers on an emotional level.
- Jenny opens up about the rocky early days of founding her business, offering reassurance to those embarking on their own journey.
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