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11th February 2019 65mins
Holly’s Picks, Iconic Brands

The soulful businessman, with Lord Bilimoria, founder of Cobra Beer

In a truly soulful and enlightening interview this week, Holly meets Lord Karan Bilimoria, founder of Cobra Beer. Lord Bilimoria founded Cobra Beer after spotting a gap in a market that had hardly changed in over 200 years, with a student debt of £20,000 in hand - and not much else. His story of building this iconic brand, as well as the ethics and values he places at the heart of everything he does, is truly remarkable. With a rich heritage of successful relatives, Lord Bilimoria has harnessed the lessons of his family history and put those values at the very core of his business. He discusses with Holly what makes a good leader, how to take your product to market and disrupt the norm, as well as sharing his view on Brexit and what the future holds in this uncertain time. Conversations of Inspiration is brought to you with support from NatWest: visit for information, tips and insights to help business owners meet their goals.

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