Richard Reed CBE

Co-founder of Innocent & JamJar Investments

Few UK brands have achieved the level of success of Innocent. Often hailed as the gold standard, Richard shares the secret behind this incredible company, the uni friends that launched it and their famous tone of voice. It’s an episode that will leave you thinking ‘Could I do it too’?

On visualising success

Why you will enjoy this episode:

You’ll learn the inspiring journey this seemingly naive trio of hungover best friends took.
It’s an iconic and heart-warming story that reminds us all that passion is always the vital ingredient to success.
You’ll laugh out loud and shed a tear — you’ve been warned!

Other episodes you might enjoy

On using your platform as a force for good

Rio Ferdinand OBE

Sportsman, Broadcaster & Campaigner

On being so much more than your labels

Rankin

Photographer, Director & Humanitarian

On launching a brand from a childhood passion

Jens Knoop

Knoops

On the man behind the model

David Gandy

David Gandy Wellwear

Be the first to know

Sign up to our emails for brand new small business gift and homeware ideas, as well as the latest creative inspiration, delivered straight to your inbox.