Richard Reed CBE, co-founder of Innocent and JamJar Investments, smiling at the camera holding Innocent smoothies.

Richard Reed CBE

Co-founder of Innocent & JamJar Investments

Few UK brands have achieved the level of success of Innocent. Often hailed as the gold standard, Richard shares the secret behind this incredible company, the uni friends that launched it and their famous tone of voice. It’s an episode that will leave you thinking ‘Could I do it too’?

On visualising success

Why you will enjoy this episode:

  • You’ll learn the inspiring journey this seemingly naive trio of hungover best friends took.
  • It’s an iconic and heart-warming story that reminds us all that passion is always the vital ingredient to success.
  • You’ll laugh out loud and shed a tear — you’ve been warned!

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