How do you turn a passion for herbs into one of the most pioneering and sustainable companies of our time? That’s the question Holly poses to Sebastian Pole, co-founder of Pukka Herbs on this week's episode.

After years of studying to become a Master Herbsmith,  Sebastian spied an advert in a local magazine, placed by Tim Westwell, looking for creative business ideas related to herbalism. As the only person to respond, the seeds were sown and they embarked upon creating a mission led business, with truly ethical roots.

It is a conversation that speaks volumes about staying true to your values, never wavering from your vision and the power of building a business that balances purpose with profit.