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The power of being a true outsider, with Wilfred Emmanuel-Jones, founder of The Black Farmer
Wilfred Emmanuel-Jones, also known as The Black Farmer, is someone who has always followed his own path. After arriving from Jamaica at the age of 3, growing up in a terrace house in Birmingham, and being diagnosed as dyslexic - it might have seemed like the odds were stacked against Wilfred. But time spent on his fathers allotment led him to dream of one day owning his own farm. After a successful career in Television and PR, Wilfred realised this dream; buying his own farm and launching his brand ‘The Black Farmer’.
Holly visited Wilfred to hear his incredible story of following his dream through adversity, not conforming and being proud to stand out, and how recently overcoming leukaemia, gave him the strength to finally tell his story through his new book, Jeopardy.
Jeopardy: The Danger of Playing it Safe
Wilfred Emmanuel-Jones is no stranger to jeopardy: he remortgaged his house in 2005 to launch his brand 'The Black Farmer' from nothing. Its products are now stocked in all major supermarkets and the business has an annual turnover of several million. In this book, he shows that only by embracing jeopardy, and liberating ourselves from…
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