Laura Clempson the founder of Clara and Macy sits in her office, holding a cup of tea and wearing a blue striped top with lace collar.

34th Street

Altrincham, Cheshire

Hi there, I'm Laura, welcome to 34th Street.

Our small family run business loves to turn the ordinary into the magical with charming and creative products for children and their families.

I started the business in 2012, whilst working as a puppet maker in animation, with positive products made by our lovely four-person team.

The idea of making a family like yours smile, helping you to spend more time together, and bringing joy to your everyday, is exactly what we love!

The story behind the business
Meet 34th Street

It started as a small idea to design a few products based on two charming picture book characters - Clara and Macy.

The products turned into a range and the range turned into a business! 11 years on, my designs now feature across our full range of positive products including activity jars, craft kits, stationery, pin badges, and seasonal heirloom gifts.

We aim to inspire not just with our products, but with our packaging too. Every item can be reused and recycled into something else – a puppet theatre, a dress-up crown, all designed to encourage imagination and play. With four children the inspiration for new ideas is endless!

We use ethically sourced materials, we're environmentally responsible, and we’re 95% of the way to making all our products and packaging plastic free.

From our family to yours - we hope to inspire your creativity, imagination, and joy.

founder Credentials

  • Female Founded Business
  • Socially Positive


Suite A, St Mary's Studios

St Mary's Road



WA14 2PL

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