Hi, my name is Jay, and I'm the founder of By Jay!

I started this business in 2023 as a small hobby, driven by my love for embroidery and creating unique pieces for children. My little boy, Artie, was my biggest inspiration-his arrival gave me the motivation to turn my passion into something more.

As someone who is dyslexic, creativity has always been my way of expressing myself. Embroidery became not just a craft but a space where i could bring my ideas to life in a way that felt natural to me. With that passion, I took the leap and opened my second business, focusing on high-quality, playful designs that bring a touch of nostalgia to little wardrobes.

The original Milk Carton Jumpers quickly became a signature piece, and every stitch I create is made with love, care and the hope that these embroidered pieces will become cherished keepsakes.