newquay, Cornwall

Hi, I’m Emily and I’m the person behind Cottontail!

Cottontail started out as a hobby, a way to fill my spare time whilst working as a teacher in Early Years. During my pregnancy with our first child during the COVID pandemic I enjoyed teaching myself the art of block printing and printed lots of muslins and clothing in preparation for our baby. I then decided to take the plunge and started to sell them online and my little business was born! Now it's gone from strength to strength and swiftly became my saving grace, something which has got me through some of life's toughest times.

Proudly independent

A few favourite PIECEs

The story behind the business
Meet Cottontail

My wonderful husband is a serving member of the RAF and I am enormously proud of his career. However, whilst it brings some huge positive influences to our lives, there have been some challenging lifestyle changes, that have taken some getting used to. There is always a relocation on the horizon and I initially found the upheaval quite hard. Setting up Cottontail has given me some much needed continuity in my ever changing life! I can pack it up and take it with us wherever we are posted in the UK. It also enables me to spend more time with our incredible daughter which is so precious.

Each move has inspired new designs and products, for example, with our most recent move to Cornwall I have created lots of beach themed bags and scavenger hunts. ​

I feel the personalisation included in my hand printed items is definitely what sets me apart from others. When our little girl was born I felt such a connection to anything with her name on and so I wanted to have this option on all the items that I make for others. ​

Sustainability is something I’m incredibly conscious of. I put a lot of emphasis on the reusability of my products and encourage us all to ditch single use products like wrapping paper and replace those with reusable alternatives like a personalised gift sack that can be reused year after year. My designs are multi-generational and I believe they can be enjoyed at all stages of life. My packaging is also plastic free.

Emily x

founder Credentials

  • Female Founded Business
Woodland Scavenger hunt


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