Fatso Founder Storefront Image


richmond, london

I'm Ella - Fatso Numero Uno (AKA Co-Creator) of super chunky, disruptor dark chocolate brand, FATSO. The idea for FATSO came when my two partners (in chocolate) and I started to ask the question: why is dark chocolate so boring, and why does milk chocolate have all the fun? I couldn’t ignore the urge to solve the problem. Our solution? A seriously chunky, fearlessly flavourful, uncompromisingly ethical dark chocolate brand, that doesn’t take itself too seriously.

If you like your dark chocolate SINGLE-ORIGIN, your inclusions ABUNDANT, your flavour combos EPIC and your chunks COLOSSAL, we might just get along…. We believe MORE MATTERS, and it doesn’t stop at our product.

The story behind the business
Meet Fatso

We are on a mission to take the seriousness out of dark chocolate. We found milk chocolate got all the fun and glory, whereas dark was always more of a challenger and we wanted to see that change. FATSO was born from the passion of all things ethical, tasty and quality driven.

We believe MORE MATTERS, and it doesn’t stop at our product. Luker is our sole chocolate supplier. They are a family owned business and co-operative, who are 100% ethically driven. Not only do they grow delicious, sustainable cocoa that has been awarded the highest chocolate classification in the biz – FINO DE AROMA– they also work closely with a network of farmers, alliances and communities to improve social welfare, biodiversity and farming practices.Luker and their people are FATSOS at heart. They are driven by a passion to transform the Colombian people’s lives and livelihoods for the better, to protect and enhance the world’s environment, and make delicious chocolate along the way.

Luker are also the Founders of The Chocolate Dream. A philanthropic initiative that ensures sustainable development in the cocoa territories. From improving farmer income, strengthening the social wellbeing of local communities, and maintaining an environmental balance in coca growing communities. FATSO are partners of the Chocolate Dream, which means for every bar that you buy from us, funds are going toward life changing projects from improving access to education to creating access to clean safe drinking water in villages.

founder Credentials

  • Female Founded Business
  • Socially Positive


1 Printworks House, 27 Dunstable Road, TW9 1RR

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