Making everyday household products runs in my family. I grew up seeing my dad, a PHD chemist, testing new formulations on the local neighbourhood – cleaning graffiti off bus stops and washing football kits at home. He liked solving problems and getting stuck in. Fill has inherited that maverick spirit. I first became interested in refill in 2011 and wanted to create a bunch of refillable, returnable and responsible household, hair & body care goods that worked brilliantly, looked cooler than anything I could find on the shelf and would be supplied free from single use plastic. No compromises. No waste. The appetite for refills wasn’t there when we printed the first 100 glass bottles. I couldn’t give them away. Slowly, word spread. After Blue Planet aired in 2018, we saw more & more zero waste & refill stores opening their doors. In 2020 we launched Fill Refill rinse & returns with milk & more, the first closed-loop plastic free household goods in the UK!