In 2011 we set out to create bold, simple yet clever designs that made us and other people smile. We had no interest in outsourcing or making things in bulk, we taught ourselves to screen print from our kitchen table and completely fell in love with the magic of printing each piece by hand. Not much has changed, although we now screen print everything from a small print studio at the end of our garden. We only print clothing in tiny amounts, so no waste is created and our pieces are incredibly hard wearing, perfect for handing down once they've been outgrown.

We create our designs to empower kids to be bold, to be funny, to be kind and to be adventurous. Kids absolutely love the puns, especially the ones that are a little on the cheeky side!

We now have a small person of our own who is occasionally a willing model, if he can stay still for long enough!