Hug and Fable Reading Story Cushion

Hug & Fable

Devon

Every hug holds a story: Our range of friendly character cushions have a pocket to hold a child’s favourite book, helping to encourage a simple bedtime routine that inspires stories and sleep.

Proudly independent

A few favourite PIECEs

The story behind the business
Meet Hug & Fable

We’re Hug & Fable- a small brand founded by designers with a love for storytelling, craftsmanship and meaningful design.

Each of our story cushions is handmade in the UK, created to help families build comforting, screen-free moments through the simple ritual of reading together.

Born from our own love of bedtime stories with our child, we wanted to design something beautiful and practical - a cushion that holds a book, a hug, and a reason to look forward to bedtime.

Every piece is made with care, from our hands to your home, helping to inspire calm, connection, and imagination - one story at a time.

founder Credentials

  • Female Founded Business
  • Neurodivergent Business
  • Family Business
Hug and Fable Team

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