We’re Hug & Fable- a small brand founded by designers with a love for storytelling, craftsmanship and meaningful design.

Each of our story cushions is handmade in the UK, created to help families build comforting, screen-free moments through the simple ritual of reading together.

Born from our own love of bedtime stories with our child, we wanted to design something beautiful and practical - a cushion that holds a book, a hug, and a reason to look forward to bedtime.

Every piece is made with care, from our hands to your home, helping to inspire calm, connection, and imagination - one story at a time.