A photo of Sharon in her sewing nook with her sewing machine and colourful items she is creating in the background. Sharon has bobbed light hair, dark-rimmed glasses, and is wearing a deep blue blouse.

Keep & Hold

pentlands, Edinburgh

Hi, I’m Sharon. I create small, bright, personalised storage and organisation solutions for homes and the people in them. I’m drawn to the softness of fabric and make all my items in my wee sewing nook in my home under the Pentland Hills in Edinburgh.

Every product is made by hand, and all personalisation is hand-embroidered. I love how colour can instantly lift a mood and make the heart sing. My bags, binders, and baskets are made with the aim of being your wee helpers, to bring the personal touch to you and your home, and to turn chores into something joyful.

The story behind the business
Meet Keep & Hold

Keep & Hold was born at a fork in the road. For 13 years, I had a successful bookbinding business, but in 2024, an accident revealed health issues, leading to a difficult decision to close my business. It was a customer, eager for one of the gingham binders I used to make, asking if I could sew a cover instead of making the binder itself, that opened a new path. My new business began to grow, with customers wanting small, purpose-made bags and baskets for the little things around the house that had no home.

My mother, Marion, is a big help as chief of quality control and helps to dispatch parcels. She has the eye condition, macular degeneration, and has increasingly found the need for bright purses and storage she can easily find in her bag or drawer. Different colours for different items also help her organise things at a glance. She has inspired my use of colour in the products I make, which I hope will help others too.

founder Credentials

  • 50s Plus Founder
  • Female Founded Business
Red gingham binder with personalisation embroidered on teal spine, standing on wooden table.

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