Loel is the jewellery brand that is proud to be Unseriously Stylish.

Our jewellery is made by a small family run businesses in Italy. We love going to see them. We say ciao! to the skilled hands making our pieces. They send us red wine at Christmas. We remember why we wouldn’t want to make our pieces anywhere else.

This way our jewellery has the same reassuringly luxurious feel of a stunning pair of handmade heels, with ‘Made In Italy’ proudly stamped on the bottom.

Our bold designs have been loved by the likes of Claudia Winkleman, Tyra Banks and a few girl bands to boot.