After quitting my career in fast-fashion, & with a deep sense of unease with the industry, I embarked on an adventure around the world. It was the magic & artistry of India that planted the seed of inspiration: what if we stopped chasing trends and started crafting timeless pieces? With a fierce belief that beautiful things can give back too, I spent the next few months tirelessly selecting organisations to help build a brand that positively impacts people and planet.

In 2019, alongside my wonderful artisans, I was able to bring Loft & Daughter to life. Made from recycled, re-purposed, and organic materials, our pieces honour techniques passed down through generations, whilst protecting the planet for future generations. A certified B Corp, I’m passionate about giving back to social and environmental enterprises to further our impact.