Lucy Loves This
HERNE HILL, LONDON
LucyLoves This is a small design studio, set up by me, ex book cover designer Lucy.All the products and prints I design celebrate the places that make us who we are. The places that have shaped, inspired and provided happy homes and holiday destinations for our customers. All the letter designs are filled with intricate illustrations, monochrome typography and contain the landmarks and icons that celebrate either a town, city county or country.
From when I was a child, I’ve loved drawing. I was lucky enough to take that passion off to Leeds University and study Graphic Design and had a successful career as a book cover designer. Then one day when doodling at home in Brixton, I drew a B, filled with the places that made Brixton so special. I took a few prints of the design to a local craft market, they were a hit and the requests for to create more designs started flooding in. Five years later I left my corporate job and starting working out of my spare room, designing and selling #locationletters. Eleven years later, with over 250 location designs, over 40 stockists, a growing team and a dedicated studio office at the end of the garden, my favourite thing to do (when I have the time!) is still to sit and draw, creating new locations and products for our customers.
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