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Magic By Post

Buckinghamshire

Welcome to Magic by Post, as featured on Holly Tucker’s ‘Be Your Own Boss’ programme on ITV – a place where imagination runs wild, mess is part of the magic, and playtime is anything but ordinary.

Born from the chaos, creativity, and pure joy of childhood play – with a sprinkle of parental realism.

The story behind the business
Meet Magic By Post

I’m a creative mum who grew up in a hardworking family, always dreaming of running my own business. For a while, I dabbled in the sweet world of wedding cakes, but deep down, I knew something was missing. It wasn’t until I became a parent that everything clicked.

Watching my boys create mud pies, petal soups, and messy potions brought back memories of my own childhood play. But with every splash of expensive bath gel and scoop of herbs from the cupboard, my supplies and budget were suffering. I knew there had to be a better and easier way.

So during the lockdowns, I got to work – crafting simple, magical messy play trays to channel their creativity, and just like that, Maigc by Post was born.

What started as a creative outlet quickly blossomed into a vibrant community of parents, caregivers, and educators seeking meaningful, screen-free play.

Today, our handmade kits are filled with sensory-rich ingredients, tactile tools, and enchanting themes – each one designed to spark curiosity, build fine motor skills, and keep little minds inspired.

founder Credentials

  • Female Founded Business
Fairy Play Kit in action

Returns

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