I started the brand in 2017, during my final year of Uni, making colourful and bold earrings from clay. I have always had a love for jewellery since being surrounded by my mum and auntie wearing dangling earrings and chunky pendants as a kid. I was in awe of their silver jewellery, the way it wore, how it seemed to live their life with them and instantly give them character.

Once I realised how much fun I could have with the freedom of creating jewellery with my own two hands, I was hooked. I learned silversmithing skills so I could make pieces that not only brought an element of fun and personality to your style but could also be worn and cherished forever.

I introduced Pet Tags in 2022, having searched far and wide for something playful and original for my Whippet, Ralf. Now, carving your bespoke pendants and pet tags is my favourite job!