Noodle doll Nelly storefront - Jess Duncan in her studio

Noodle Doll Nelly

Glanamman, Carmarthenshire

Hello! I’m Jess and I’m the founder, designer and maker behind happy kids brand Noodle doll Nelly.

Everything is designed and hand stitched by myself here at my studio in South Wales.

I make magical hand stitched wall banners and also bold and vibrant printed fabric wall hangings.

I love colour and pattern, and my aim is to create colourful and positive decor that will hopefully inspire creativity, spark imagination and magic, and most importantly of all - fun!

The story behind the business
Meet Noodle Doll Nelly

I started Noodle doll Nelly in 2015 before my youngest daughter Rosie was born and the brand has grown considerably since then.

I now have my own studio space and love spending my days making orders and also designing and creating new products. I’ve always enjoyed drawing and painting and all of my designs come from firstly sketches which are then made into patterns. I hand stitch everything and also paint all of the faces onto the different little characters.

I’m inspired by nature and also by Japanese cute and I love mixing contemporary patterns and colours.

I pride myself in using high quality fabrics and always strive to be sustainable in everything that I design.

All products are designed to last and are constructed with thought and care.

I really hope that you find something that your little people would love in their bedroom or play space!

Jess x

founder Credentials

  • Female Founded Business


16 Glynmoch Cottages





SA18 2JG

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